Reinforced Signature Gusset
We added a gusset panel for stretch, free movement, and added durability where you need it most. (Less chance of crotch rips!)
Deep Front Pockets for Women & Men
You heard that right.. DEEP WOMEN'S POCKETS! I recently created a Tiktok video that hit 1.9 million views; showing the deep pockets on our women's denim. We are so glad you love them as much as we do. Women need deep pockets!
If you missed it, here it is again:
Ultra-secure Back Pockets
We added a secure flap to the inside of the back pocket to help keep your valuables safe.
We coated the jeans with SILVERPLUS® finish making the jeans water-resistant, anti-odour, and anti-bacterial.
Reinforced Belt Loops, Sustainable Non-leather Backpatch & Extra Strong Thread
Our denim includes:
- Reinforce the belt loops
- A sustainable backpatch
- Coats Epic EcoVerde® threading - a 100% recycled premium polyester core spun sewing thread that has been precisely engineered to create durable, attractive seams with greater abrasion resistance.
For the metal buttons and trims, we made sure not to use electroplating. By not using electroplating, we were able to create a finish on the trims using a tumbler as opposed to using chemicals for the desired finish. This meant zero chemicals, less water, and less electricity was used to produce them.
Our custom ASX denim fabric is made of a cotton/COOLMAX®/LYCRA® blend for ultimate comfort, free movement, and breathability.
COOLMAX® is designed to keep moisture away from the skin making our denim 30% more breathable than traditional denim. It also holds thermo-regulating properties, keeping you warmer when it's cold out and cooler when it's warm out.
LYCRA® gives our denim 4X the stretch
Body: 69% Cotton, 29% COOLMAX® EcoMade, 1% LYCRA®
Metalware: Nickel Free
- Wash with like colours
- Machine wash cold inside out and separately
- Do not bleach
- Line dry is preferred